China’s one of the leading gaming and social media company, Tencent intending to help multimedia mobile application Snapchat with Video game and ads sales area. According to the Tencent, it could help Snapchat in the wake of securing a 12 percent stake in the US firm. Tencent as of late purchased 145 million of Snapchat shares on the open market.

The US-based online networking organization, Snapchat has battled since its March first offer of stock to meet analyst wants for customer advancement, and it is secured wild competition for customers with Facebook Inc., the long range interpersonal communication organization.

World’s biggest gaming organization, Tencent proposed to help Snapchat that could go past detached contributing and include helping the US organization with the procedure. Tencent’s turn considered as a venture instead of a procurement, while specialists saw the move as possibly more profitable for the Chinese association than for Snap.

A specialist, Morgan Stanley cut their rating on the stock considering competition from Facebook’s Instagram which has introduced features that duplicate Snapchat’s threatening messages.

Tencent stated in the statement that the venture empowers the company to investigate participation openings with the organization on the newsfeed, also shares money related comes back from the development. Tencent likewise alluded to the potential for newsfeed advertisements.

Snapchat does not have a newsfeed that highlights Facebook’s style. The company was planning renovation that could incorporate such a component. PepsiCo Inc’s Gatorade ran an intelligent computer game promotion on Snapchat including tennis star Serena Williams, a year before. Past that the application has not presented mobile games.